SAP HEC Demand Generation Lead - EMEA Job in Feltham, Belgium

Requisition ID: 140842

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.


As you know, SAP’s vision is to help the world run better and improve people’s lives. As THE cloud company powered by SAP HANA®, SAP is a market leader in enterprise application software, helping companies of all sizes and industries Run Simple.

We empower people and organizations to work together more efficiently and use business insight more effectively. SAP applications and services enable our customers to operate profitably, adapt continuously, and grow sustainably.

At SAP, we believe in the power of collaboration and empower our employees to perform at their best in an environment that encourages free and open expression of ideas. Here, you work alongside creative thinkers who share your interests, while turning big ideas into reality for our customers. With innovative job training, mentors to help you grow, and the flexibility to balance your work and personal life, you’re able to build your career. It’s no wonder that some of the sharpest minds from around the world are working for a company that is consistently recognized as a global top employer.


This role is responsible for creating and executing a global demand gen strategy and tactics for SAP HANA Enterprise Cloud, SAP’s Premiere Private Managed Cloud Offering, which is one of SAP’s strategic sales priorities. The position is part of the HEC Global GTM team.

This person will manage a wide-range of stakeholders, including sales, marketing, and business development teams as well as product leads from Global Marketing. The ultimate goal is to ensure we have scalable programs aligned with regional executive to meet our aggressive pipeline coverage goals, double-digit revenue growth and new customer acquisition targets.


  • Bachelor's Degree in Business, specialization in Marketing preferred

  • Excellent business-orientation and analytical skills combined with a focus on execution and results

  • Ability to work collaboratively and act as ‘One Team’ with other marketing functional teams and colleagues

  • Excellent organizational skills

  • Accountability for achieving both individual and shared team goals

  • Excellent communication and presentation skills, ability to communicate effectively with peers and management

  • Creative problem-solving abilities

  • The initiative to work independently in a self-directed environment

  • A passion to establish and maintain positive relationships with business partners/stakeholders

  • Creativity, enthusiasm and a desire for continuous improvement

  • Excellent communication skills, with the ability to communicate effectively with management and inspire confidence with senior business stakeholders, strategic partners and customers, and across cultures.


  • 7 to 10 years of relevant experience; global/international experience preferred

  • Relevant software / technology industry knowledge preferred. SAP portfolio knowledge is a plus

  • Ability to collaborate and work across virtual teams to achieve combined goals

  • Experience of working in a matrix environment and engaging with global, regional and local sales, marketing and business development teams.

  • Ability to manage a multitude of stakeholders needed


  • Bachelor's degree or equivalent required



To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: C at at ). Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

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