VF Corporation Lee EMEA PR Manager in Belgium

Job Description

It is your mission to deliver a creative and focused PR strategy and ensure its implementation and coordination into the Lee® EMEA region. In addition, you act as the ambassador for the Lee® Brand, building a strong communications network that will ensure good relationship with the general audience and rising awareness of the Lee® brand in each of our key markets. You'll use all forms of media and communication to build, maintain and manage the reputation of the Lee® brand in EMEA.Responsibilities:

  • Develop a media relations and product placement strategy to seek high-level placements in print, broadcast and online media

  • Develop PR programs and tools to support key initiatives across the EMEA region including a dedicated social media strategy

  • Communicate key messages to defined target audiences to establish and maintain goodwill and understanding between the Lee® brand and its audience.

  • Coordinate all public relations activities across EMEA

  • Leverage existing media relationships and cultivate new contacts within business and industry media

  • Monitor, analyze and communicate PR results on a quarterly basis

  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

  • Manage the internal digital educational platform to continuously share brand knowledge with internal and external partners

  • Maintain a keen understanding of trends and make appropriate recommendations regarding communication strategy surrounding them

  • Design, write and/or produce presentations, press releases, articles, leaflets, ‘in-house' journals, reports, brochures

  • Organise promotional events such as press conferences, open days, exhibitions, tours and visits

  • Manage the PR aspect of a potential crisis situation


  • BA/MA degree in Marketing, Advertising, Communications or a related discipline

  • 5 years of relevant experience within a brand or agency, ideally in fashion/retail/apparel

  • Proven working experience in public relations is required

  • Proven track record designing and executing successful public relations campaigns at both a local and national level

  • Solid experience with social media including blogs, influencers, Facebook, Twitter, etc.

  • Strong interest in fashion, trends and youth culture

  • Problem solving and customer service driven attitude

  • Excellent communication skills both orally and in writing

  • Team player with great drive and enthusiasm

  • Flexible and able to deal with deadlines

  • Eye for detail, accurate and proactive

  • Eager to learn, “hands on” and good organisation

  • Proficiency in written and spoken English and knowledge of other European languages is a plus

  • Ability and means to travel on a flexible schedule is required

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.