Illinois Tool Works, Inc. Marketing & Communication Coordinator in Sint-Niklaas, Belgium

Marketing & Communication Coordinator


Date Posted: 8/1/2017

Job Description

Position at ITW Wynns Belgium


Illinois Tool Works Inc. (ITW) is a diversified manufacturing company that delivers specialized expertise, innovative thinking and value-added products to meet critical customer needs in a variety of industries. ITW, with approximately 14 billion dollars in global revenues, operates 7 major segments with businesses in 58 countries that employ approximately 49,000 women and men. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 19,000 global patents and patent applications.

Additives International, Division of ITW, manufactures and supplies specialty and innovative chemicals for the automotive aftermarket. Additives International manufactures products in Spain, Belgium, China and commercializes around the globe serving markets in Europe, Middle East, Russia, Asia, Africa and China.

We are currently seeking a Marketing & Communication Coordinator who will provide business partnership to our teams across Europe and will implement Marcom best practices in Benelux & Germany. The role will be based in our facility in Sint-Niklaas, Belgium and will report to the Marcom Manager for the Division.


The Marcom Coordinator will proactively work with the sales managers in Benelux & Germany, and also with leaders across the European organization ensuring alignment of Marcom priorities with business goals and supporting the achievement of business strategy and direction. The role will develop and execute assigned tactics, such as direct marketing campaigns, event planning/execution and product brand management, to carry out the marketing plan in the region. The position will also support the Division in any kind of Marcom activity.

The ultimate goal is to create value around the Additives International brands in the eyes of key customers and the entire marketplace while also increasing sales revenues, especially those tied to innovative products.



 Monitor and manage the Local Marcom annual plan / Local Marcom budget.

 Analyse Sales results

 Ensures that branding is applied consistently internally and externally.

 Building brand strategy with Europe Marcom manager

 Product labels: translation & design

 Sell-in Tools & Promotions:

  • Pricelists, Catalogues, Products POS

  • Calendar of promotions: Setting up and follow up of promotions

  • Specific promotions per customers or salespeople

  • Sales arguments, power point supports

 Sell-out Promotions:

  • POS advertising: displays, brochures, leaflets, shelf stoppers,…

  • Videos

  • Merchandising goods.

  • Loyalty programmes management

 CRM Management

 Maintains metrics for tracking/reporting marketing activities to ensure effectiveness and ROI

 Communication:

  • Internal communication: update of contents to sales team, e-newsletters to sales team, team building, Press review

  • External communication: update of websites, social medias, e-campaigns, advertising, Press relations, company presentation, …

 Sales meetings:

  • Coordination, supply of templates, presentation.

  • Trade shows / Customer events: national and regional

  • Online sales


 Bachelor´s degree in Business Administration or related field is a requirement.

 5+ year-experience operating in a Marketing role, with demonstrated success.

 Ability to understand business strategy and its Marketing implication

 Prior experience operating in an Automotive Aftermarket Business.

 Proven knowledge and practical application of Marketing best practices

 Proven computer and design skills.

 Success in driving effective marketing projects.

 Fluent Dutch, English and German. Any other language is an asset.

 Proficiency with Microsoft-Office (Outlook, PowerPoint, Word, Excel) is a requirement.

 Willingness to travel.


 Exceptional interpersonal skills and ability to work successfully with all levels within the organization;

 Must exhibit high energy, flexibility and results orientation;

 Works autonomous, but with the necessary team-spirit;

 Ability to identify problems and drive appropriate and effective solutions;

 Takes initiative;

 Hands-on approach and strong work ethic;

 Smile and good interpersonal relations;

 Sense of priorities;

 Analytical mindset and strong orientation to detail.


We offer you a challenging and versatile job in a truly international environment. You will work in a financially strong, growing and dynamic company with possibilities for step-by-step career growth.

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Job Snapshot

  • Employee Type:Full-Time

  • Location: Sint-Niklaas at , at East Flanders at

  • Job Type:

  • Experience:Not Specified

  • Date Posted:8/1/2017

About Us

Founded in 1912, ITW is a global industrial company centered on a differentiated and proprietary business model. The company's seven industry leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer focused solutions are required. ITW's 50,000+ dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture. In 2016, the company achieved revenues of $13.6 billion.

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