Shire Account Lead Genetic Diseases in Remote, Belgium
Provide a brief summary describing the major role, responsibilities and purpose of the job. Summarize key areas of accountability and budget responsibility, if applicable.
- Responsible for the development and execution of a business plan for Shire’s GD products in specific area of coverage (Belux) including annual sales targets and marketing strategies and tactics, which are adapted for local needs but consistent with European and global strategies.
Describe the essential job duties. After each, provide an estimate of the percent of time typically devoted to each responsibility (use increments of 5%, all time spent should total to 100% of time allocation). To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Please note the percentage of time spent on each job duty is an estimate for normal operating conditions.
· Full-time job
Demonstrate a full understanding of the Shire GD products, markets and commercial strategies as well as the sales and the marketing plan. Demonstrate a full awareness of key competitors and their strategies and how Shire GD products successfully compete.
Develop and expand the relationships with important key opinion leaders
Prepare and maintain accurate territory business plans and local account plans to meet all objectives within allocated budget.
Ensure adequate coverage of both prescribing and referring customers for all assigned brands within the assigned area (Belux)
Increase sales of Shire GD assigned products, in line with the agreed budgets
Inventory of important customer needs and support those by initiation of relevant projects
Provide strategic input in agreed areas into annual and long-range business plans for Belux
Define, develop and run (screening) projects in collaboration with Medical Affairs, the Area Director Belux and selected centers to find new patients
Be open to play a role in other upcoming Shire GD projects or programs
On request, attend national and international conferences relating to assigned products
Effectively utilize the identified IT based systems including CRM and VEEVA to pro-actively plan and monitor business activities and record factual accurate customer notes with completion according to agreed timescales and quality levels
Ensure personal conduct is consistent with the Shire Vision and Values.
Support Country Manager and Business Lead in initiating and optimizing business opportunities at a regional level.
Adhere to and comply with Shire’s local and global guidelines and practices as well as national codes of practice.
Carry out other related tasks and projects as requested by Country Manager and Business Lead
Education & Experience Requirements
Include educational requirements or equivalency, required years and type(s) of experience, and necessary licenses or certificates. Specify which are required and which are preferred.
Minimum 5 years successful sales experience.
Bioscience degree or relevant working experience in similar area.
Successful selling and/or marketing experience in a similar environment for at least 5 years
A proven track record in specialty pharmaceutical sales with exposure to secondary care (hospital and referring centers)
Experience of working with rare diseases and in niche markets is preferred but not essential. Experience in Cardiology, Nephrology, Neurology, Immunology, Rheumatology, Haematology or Paediatrics would be an advantage.
Key Skills and Competencies
Describe critical skills needed to successfully perform job, which should be representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Dutch mother tongue, with strong English skills
Ability to build and maintain a strong relationship with KOLs mid level and medical referral chain
Good presentation skills and networking ability
Flexible, proactive, highly motivated and above all able to manage projects independently and in a pragmatically results oriented manner. Show initiative.
Knowledge of and acting in line with the appropriate legislation and guidelines for sales of high value niche specialist products in Belux
Project management skills, inventory and collection of relevant data, define strategies tactics and tools as well as define and prioritize key drivers for the business and execute plans / projects accordingly
Good interpersonal skills, able to work effectively with external customers and team members
Other Job Components
Complexity and Problem Solving
Describe the decisions made by the incumbents on a regular basis. Include decisions within the incumbent’s authority to make as well as those decisions that must be referred to a higher level.
Decisions with commercial impacts to be made in conjunction with the Area Director,& GM Belux
Decides own work priorities and journey plans to achieve goals agreed with the Business Lead GD
Decides which health professionals to visit in accordance with set objectives.
In conjunction with Business Lead decides which local scientific meetings should be supported.
Decides when to hold local educational meetings for relevant specialists and be responsible for coordination of all venue, speaker and material support required for the achievement of high quality meetings in support of business goals and in compliance with local regulations and Shire guidelines
Internal and External Contacts
List contacts this job advises, consults and coordinates with on a regular basis. Describe to whom this job is accountable. Indicate each Contact Category (Internal, Vendor, Customer, or Other) and provide examples.
Business Lead & product manager
Broader Shire colleagues
Medical Affairs for medical/marketing initiatives e.g. screening programs
Assigned KOLs or Doctors, in the assigned region
Institutes and/or Health Care Professionals/people other than mentioned above that are crucial for growing the business in the assigned region (Belux).
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.